This Celebrity Assistant Speaks on The Importance of Building Good Relationships in Your Industry
Interview by Maria Rochelle
Darius Bradley is the founder and C.E.O. of GatekeepersAgency. GK-Agency is an Atlanta based assistant agency (staffing and recruiting) that provides personal, executive, and production assistants.
Darius shared with me an assistant story while he was working with his client Rotimi.
“In 2012 while working with my client Rotimi. Rotimi had a last minute photo shoot promoted by his publicist in LA during his meetings. He was to be out there for 2 weeks. It was during this year that we were currently seeking more TV/film opportunities with the success of “Boss” on Starz. With it being such a last minute thing (as the industry is typically like), I had to pull together a list of photographers in LA. The good thing here is that I had a strong relationship with celebrity photographer Kawai Matthews of www.Airphilosophy.com, and she did the photo shoot.”
Darius also adds “One thing I always suggest to assistants is to always build your network. Because assistants have a 3-5 year window when growth begins to happen. Clients let assistants go all the time, so you need to have relationships”
With your background as a celebrity assistant, would you share how it all began for you and what you have enjoyed about your position?
It started late 2010 when I was managing an artist, and he shared with me this R&B artist by the name of Rotimi based in Chicago who he wanted to collaborate with. So, I reached out to Rotimi on Facebook, and we spoke about it. We had a brief introduction, and he directed me to his then manager to set it up. Me and the other artist just ended our business with one another, so I emailed the manager to join their team. He got back to me, but once I sent my resume he never replied, so I took it as I didn’t have much experience. It drove me so much that I went to get the experience and landed an internship at Warner Bro Records. Seven months later, I was at my desk at Warner in mid April 2011, and I saw on Rotimi page it said looking for area reps email. I reached out to his then assistant, and she connected me to his publicist at the time. She and I spoke for close to an hour as I was running an errand for the SVP of Promotions. We set a date to meet her and Rotimi at his CBS charity performance. Then I was officially on the team May 2011. It was my dream artist to work with, so I was beyond joyed to have the opportunity. I knew he was going to be a star back in 2010.